ENJOY BEFORE RETURNING
DIESEL
How do you fight wardrobing, a consumer behavior costing millions to the fashion industry? You don’t.
FILM
What you hear in the VO is Diesel’s actual Returns Policy. Making it my laziest job as a copywriter.
The results? Sales went up, returns went down and branding/logo presence tested through the roof.
“Diesel treats wardrobing the way only they know.”
“Diesel faces reality and takes it with humor.”
“A fashionable solution to respond to a new way of consuming clothes.”
OOH
Photographs by: Angelo Pennetta
EVENTS
For for the launch of the collection on Fashion Week, Diesel organised “Return Parties” in UK, Japan, Netherlands, Sweden, Spain, South Africa and many other countries. To get in? You just had to put your tag out!
Role: Copywriter