THE ROYALE CURSE
CLASH ROYALE
The Ring, Pulse, Host… Haunted tech has become a horror movie trope. So, for Halloween, we created a horror short about Clash Royale being cursed: if you lose in the game, you die the same way in real life. Lose… if you dare!
Work featured on Adage (editor’s pick), Adweek, and Little Black Book.
“A chilling long-form ad from David New York.”
“Clash Royale is cursed in the game’s creepy Halloween horror ad.”
Role: Creative Director, Copywriter