ELECTRIC VILLAGE
RENAULT
We turned Appy, one of the most remote towns in France, into the first ‘100% electric vehicle’ town to demonstrate that if the move to electric is possible, it’s posible anywhere.
The experiment only cost 11 cars to Renault and will be implemented for a period of three years. To date, the fleet of New Renault ZOE has already covered nearly 2,000 km each. Sales increased by 50% nationally and Renault Zoe has become the nº1 selling electric vehicle in Europe.
Work featured in BFMTV, Business Insider, The Times, France Bleu, La Depeche, Le Parisien, Ouest France, Shots, LBBOnline, amongst others.
FULL DOCUMENTARY
This documentary was broken down into a TV commercial series aired on French TV to promote the new Renault Zoe and electric mobility.
“Renault just gave an entire French town free EVs to prove it’s easy to go electric”
“The car maker’s claim to have created the first 100% electric town may technically be true.”
“The campaign proves that electric vehicles are not only for cities.”
“A campaign made to convince everybody that switching to electric is possible.”
Role: Copywriter