STELLA ARTOIS
MISSING CHALICES
Each year, thousands of Stella Artois Chalices go missing from bars. While most brands would find this “unacceptable”, Stella Artois says it’s “understandable”.
Work featured in: Adage (Editor’s Pick), Adweek, Muse by Clio, Design Taxi.
“Stella Artois says it understands the theft of its Chalices.”
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Radio spots give an Ocean’s 11 vibe.”
Role: Creative Director, Copywriter