Creative Director
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burger king - meat?


MEAT?
BURGER KING

 

Many people can’t tell the difference between the Whopper and the Plant-Based Whopper. But can they even tell the difference between meat and plants? We decided to find out.


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MAKING-OF

 
So tantalizing, meat eaters would be fooled.
— Design Taxi
 
 
 
 
A striking visual reminder of how closely plants can mirror beef.
— Adweek
 
 
It’s hard to tell the difference.
— Adage
 
 
 
 
Burger King aims to Confuse with plant-based Whopper campaign.
— Mashed
 

Role: Copywriter