LUPIN ON THE MOVE
NETFLIX
To promote Netflix’s new season of Lupin, we did the unthinkable in the entertainment industry: make the show’s star disappear from Lupin’s posters turning an out-of-home campaign into an interactive hide and-seek-game.
Out of 1500 locations in France, only 1 was programmed to feature Lupin at any given time.
Role: Creative Director, Copywriter