HAALAND
CLASH OF CLANS
When he’s not attacking on soccer fields, Haaland likes to attack villages in Clash of Clans. That’s why we turned the Nordic legend into a Barbarian King and the first character in the game based on a real person.
UNAVAILABLE PLAYERS
We hired some of the most legendary footballers in history to announce that they weren’t available in the game. But Haaland was.
“‘I’m excited’”
“Haaland becomes ‘Barbarian King’ character in Clash of Clans.”
TIME FOR REVENGE
We turned attacking Haaland’s village into a challenge in the game and tapped into football rivalries in UK and Europe to bring more players to the game.
Role: Creative Director, Copywriter