STRUCK BY LIGHTNING
WALLBOX
For Wallbox’s first Super Bowl campaign, we hired real lightning strike survivors to prove the world that anyone can embrace electricity to charge their car.
Film Directed by: Jody Hill
Work featured in USA Today, Forbes, CNBC, The New York Times, The Guardian, Time Magazine, The Independent, CBS, Esquire, Fox, Adweek.
BEHIND THE SCENES
“Wallbox’s debut ad features a lightning strike survivor overcoming his fear of electricity to use the company’s electric vehicle charging technology.”
“Rather than starring a celebrity, Wallbox’s humorous ad features a real-life lighting strike survivor.”
“Can Seth embrace electricity again, after getting struck by lightning? Well, that’s what Wallbox hopes to answer in its new Super Bowl ad.”
Role: Creative Director