50% MORE
POWERADE
We hired NBA rising star Ja Morant, to compare his winning training formula to launch Powerade’s brand new formula in a campaign illustrating the meaning of putting in “50% more”.
“Powerade and propel try new marketing approaches in sports drink wars.”
“Powerade teams up with NBA star Ja Morant on a new ad campaign that calls out Gatorade”
“Powerade strives to go ‘From underestimated to undeniable’ wielding NBA star Ja Morant”
Role: Copywriter