50% MORE
POWERADE
Ja Morant, #12 of the Memphis Grizzlies, shows us what “50% more” truly means to launch Powerade’s new formula.
“Powerade and propel try new marketing approaches in sports drink wars.”
“Powerade teams up with NBA star Ja Morant on a new ad campaign that calls out Gatorade”
“Powerade strives to go ‘From underestimated to undeniable’ wielding NBA star Ja Morant”
Role: Copywriter